Five years ago, my husband and I were on vacation, not making great food and drink choices, and just feeling bad. We have always been physically active, working out a lot -but we didn’t put great things into our mouths. I had heard about juice cleanses, but had never tried juicing, and didn’t know anything about it. I went online and ordered a 3- day cleanse from a company in NYC to be shipped to my house the first day back from vacation. When that box arrived, and I looked at the 18 bottles of juice that I would be having over the next 3 days, I was not excited. However, I paid a ton for this cleanse, so I had to do it! My experience was life changing! I encouraged my husband to do the 3- day cleanse, and his experience was exactly the same as mine. We were hooked! At that point, we decided to evaluate the foods we were eating, and more importantly what our four children were eating. Sadly, despite the fact that I cooked every night, we had a lot of crap in our house.
We made the decision to remove processed foods, artificially flavored drinks, sports drinks, milk…. Essentially, all the JUNK from our pantry and refrigerator. We focused on making only whole ingredient meals, and filling our plates with mostly fruits and vegetables. Our children went into a state of shock, and when I truly think about those next few weeks, I believe we were all detoxing from the effects of overly processed, chemically laden foods.
Soon after, I started making juice cleanses for friends and referrals. I then launched on Facebook to see what kind of interest existed. Business picked up, and I needed a location to produce juice, and equipment that was better than my home juicers! We opened our first location on 12/12/12, and are now up to 11 stores in Austin and Houston, and a franchise in Nashville.